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CITY TERASA · DIGITAL MARKETING

From first clicks to sold-out nights.

For City Terasa, we combine creative ads, targeted Meta advertising and dedicated landing pages. Together they build the restaurant’s profile and guide guests from first interest to a booked table.

Meta advertisingLanding pagesCreative productionEvent promotionBrand awareness
City Terasa rooftop with a view over Maribor Restaurant Week ad for City Terasa
THE CHALLENGE

From hidden gem to a restaurant people know.

City Terasa has excellent food and one of the most beautiful rooftops in Maribor, but too few people knew what it offered. Many saw it mainly as the hotel restaurant, and the ad budget was modest.

We started by getting to know the guests and testing different audiences and messages. By refining the campaigns step by step, we reached the right people and built City Terasa into a culinary destination in its own right.

Grilled dishes at City Terasa
“New Chapter” creative for City TerasaAdriatic anchovies at City Terasa
A NEW CULINARY STORY

Fresh Adriatic catch. A story guests can taste.

We helped shape and tell the restaurant’s renewed philosophy online: Adriatic cuisine, its own fisherman who catches exclusively for the restaurant, and dishes built on quality ingredients.

We brought the “New Chapter” story to life across creatives, posts and a dedicated landing page.

OUR SOLUTION

Every event. Its own campaign. A clear path to booking.

For each event, we create eye-catching ads and a dedicated landing page with everything guests need to know. We target the right audience, track visits and bookings, optimize as we go and retarget interested visitors.

01 · THE AD
Restaurant Week ad

A bold creative stops the scroll and makes the offer instantly clear.

02 · LANDING PAGE
City Terasa Restaurant Week landing page

One distraction-free page: menu, date, price and a booking button.

03 · BOOKING
RESTAURANT WEEK72 purchases€3.33 per purchase
Sold out in three days

We optimize in real time and retarget anyone who showed interest.

REAL RESULTS

Results that fill tables.

RESTAURANT WEEK
72
purchases €239.87 ad spend · €3.33 per purchase Sold out in three days
VALENTINE’S DAY
39
purchases €188.74 ad spend · €4.84 per purchase Fully booked in one day
FIRST 12 MONTHS
~20
campaigns Total ad spend €4,400

Purchases are tracked in Meta Ads Manager and don’t necessarily equal the number of guests.

FRIDAY NIGHTSFrom half-empty to consistently sold-out Friday nights.
THE PROJECT IN PICTURES

See how we brought City Terasa to life.

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