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HOTEL CITY MARIBOR · COMPLETE DIGITAL MAKEOVER

A digital experience worthy of four stars.

For Hotel City Maribor, we brought together a website redesign, booking platforms, digital content and guest communication. From the first website visit to the stay itself, we help create a better, more connected experience.

WebsiteUX/UISEOEmail MarketingVideo productionBooking & ExpediaGraphic design
Hotel City Maribor on the Drava River The new Hotel City Maribor website on desktop and mobile
WEBSITE REDESIGN

Everything a guest needs. In one place.

Information about rooms, conference halls and the restaurant was scattered, and guests often booked through third parties.

Together with the hotel team, we mapped the key guest journeys: booking a room, booking a business event and exploring the restaurant. We designed the site so any guest — tourist, business traveler or event organizer — can book in three clicks.

Modular design and a CMS the team runs on its own
Package showcase with an offer configurator
SEO, speed and local search visibility
Homepage of the new Hotel City Maribor website
The hotel website on mobileSuperior Dreams room page on the Hotel City Maribor website
GUEST EXPERIENCE

A great experience doesn’t end at booking.

We also help the hotel communicate with guests during their stay: videos for in-room TVs and lobby screens, service content for the hotel app and printed guest information. Guests find what they need faster and discover everything the hotel offers.

In-room TVs

Video content showcasing the hotel’s offer.

Lobby screens

Information and promotion of hotel services.

Hotel City Maribor guest app

Hotel app

A clearer showcase of the hotel’s services and options.

City Terasa flyer for hotel guestsA room at Hotel City Maribor
CONNECTING THE OFFER

We show guests more than they came for.

With in-room promotional materials and special perks, we introduced hotel guests to City Terasa. That makes it easier for them to discover the restaurant, extra services and everything else the hotel has to offer.

LONG-TERM PARTNERSHIP

Taking care of guests, digitally too.

Beyond the website, we create email campaigns, manage digital presentations of the offer and help with content on Booking.com and Expedia — sharing seasonal offers, news and reasons to come back.

Hotel City Maribor email campaign
Hotel City Maribor on Booking.com
KEY OUTCOMES

One team for the entire digital experience.

01

A redesigned website

A more modern showcase and a clearer path to booking.

02

A better guest experience

Video content, the hotel app and guest information.

03

A connected hotel offer

Stronger promotion of the restaurant and extra services.

04

Long-term digital support

Email campaigns and booking platforms.

THE PROJECT IN PICTURES

From the website to the room.

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