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SHAMBALA · META ADVERTISING

From ads to full tables.

For Shambala, a restaurant in Ljubljana, we run targeted ad campaigns that promote special culinary events, drive reservations and build the restaurant’s profile.

Meta advertisingEvent promotionReservationsAwarenessCreative production
The atmosphere at Shambala
OUR APPROACH

With events, timing matters too.

Shambala is a pan-Asian restaurant that regularly hosts tastings, winemaker dinners and other culinary events with limited seating.

Over time, we found their events perform best when promotion ramps up about ten days beforehand. It’s not a universal rule, but an approach tailored to Shambala’s audience and booking habits: the ads reach people right when they’re ready to decide.

~10 DAYS BEFOREPromotion ramps up
CAMPAIGNTargeted Meta campaign
DECISIONReservations
THE NIGHTThe event
OUR SOLUTION

Even smaller budgets can fill tables.

For each event, we create ads tailored to the audience and the offer. With precise geographic and interest targeting and a clear call to book, we help fill every available seat.

Alongside these, broader campaigns build awareness of Shambala, its atmosphere and its menu.

Ad for the Tektonik brewery nightAd for the Guerila wine night
EVENT RESULTS

Reservations we can measure.

BEVOG BREWERY NIGHT
7
purchases €93.86 ad spend €13.41 per purchase
BROKEN BONES DISTILLERY NIGHT
8
purchases €90.22 ad spend €11.28 per purchase
GUERILA WINERY NIGHT
8
purchases €87.96 ad spend €11.00 per purchase

Purchase/reservation conversions tracked in Meta Ads Manager. A single reservation can include several guests.

THE PROJECT IN PICTURES

Culinary nights, shown to the right people.

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